Something you can read
in newspapers,
in fashion magazines,
or watch on TV, etc.

Until you come up with an article.

Once upon a time
they asked for a campaign,
for a promotion.

But the issue,
the subject of that session
should've been quite different.
No matter the good intention.

Not being good like st. is good,
st. else is average,
or completely % wrong,
about it.

Not perfect,
but essentiatially better,
representing
a contemporary lifestyle,
feeling, publicity...