sometimes cannot come with too simple ideas and proposals. creativity vanishes, but people likely expect an accumulation of effort and resources for a result. / finding ways to handle the situation, work on demand. x2 x3 x4 x5 x6

names for things / concept / brand mentality. remembering stories with it, that's the beginning of the start. / something's gotta be doing better, this far. excess material, and choices like what. / making sure exploring other methods / moodboard, a draft for a layout, text, alternatives 1 / 2 / 3 / 4 / 5 / 6 • etc...