Looking for st. super 'bright and shine' was the original idea, though can see excessive happiness, perfection and idealism as an empty manifestation now, done to the sole purpose of selling things.

Well understood, nobody wants to be depressed here, it's just a matter of keeping focus on activities, with the logic, the criteria and the discipline that is required.

Not needing spectacular measures and attitudes to achieve important results, which will make the entire difference in the end; needing good text and good publications instead.

[...] Self-accomplishment is more about one sincere wish being met by other people, because service is good, good enough, to be in a story.