More serious publicity,
and more serious literature
isn't just a matter of style,
but also a strategic demand.

Not underestimating
people's intelligence.
Not achieving
just an average result.

Erasing previous designs;
finding new ones,
for new ideas.

They like it entertaining
isn't good enough,
especially when
better arguments could be found
in the 19th century.

[...]

Some books and articles
to ever mention.
But having a format for
fictional stories.

Visuality won't make it great,
if an idea is just unintellectual.

[...]

Sometimes better be boring,
boring like boring can be.
For common things
look for average minds.